Writing Outwardly
This area of the site comes at the start, and more boldened as you click "Join Now" or "Become a Member." It features the key features and offerings that Humble Bundle is trying to pitch to you with the Humble Choice subscription. It's what the user will get, not more, not less. It's plain to the features, the benefits, and what the user will experience.
Not Burying The Lead
This one's a lot more plain. Since this part is essentially about keeping user retention, the proposition has to be clear for why they should stay. HB's bundles page is the best at this, as it's very clear that there are deals to explore in this page. Users spend their time scrolling through games, books, and software bundles, realizing and learning what the website's bread and butter is along with why they should return often.
Not Saying Too Much
This is the individual bundle page. It starts after someone clicks on a bundle to check out what's inside. That's the first step of not telling too much. People have to click inside the bundle to find out what they could get a deal on, despite the theme. Additionally, there are preset options for different amounts that deliver differnent games within each bundle, so people are naturally encouraged to explore their options based on their preferences.
Making A Strong Call To Action
The webstie opens strong with a very clear message, that it would like you to "Join Now" or "Become a Member." In a big, bold, and contrastive button that screams to be clicked on, Humble Bundle tries its best to direct the user to Humble Choice. It's the largest button on the page, and part of the largest asset, lying in the center of the page